The National Institutes of Health report that 10 million adults -- the majority of whom are women -- experience urinary incontinence. "Age-related changes and childbearing result in less support for the bladder and alterations in bladder function over time," says urogynecologist Toni Harris, chief of the UC Davis Medical Center gynecology division. But Americans experiencing incontinence need not spend $1 billion annually on pads or appliances. Incontinence can be treated, Harris says. Such treatments include exercises to strengthen the pelvic floor, devices to improve muscle exercise, functional electrical stimulation, medications and surgery.