Will consumers buy more wine if it's produced in an environmentally friendly way? That's the focus of "Exploring Eco Labeling for California Winegrapes" a new publication of presentations made at a national conference by winegrape growers, winery representatives, consumers, researchers, pest control advisers and retailers. "'Eco labeling' offers consumers a choice and growers a potential marketplace advantage for using environmentally sound growing practices," says Jenny Broome, a plant pathologist and associate director of the UC Davis-based Sustainable Agriculture Research and Education Program (SAREP), which co-sponsored the conference. Broome, the publication's principal editor, says the articles draw upon lessons learned in eco labeling projects from around the country. Included is information on retail programs that support eco labels, local and regional marketing programs, results of a survey of California wineries and their interest in eco labeling, lessons learned from the organic experience, and resource lists that include organizations with labeling programs. One of the presentations included is from an integrated vineyard farming system developed by the Central Coast Vineyard Team, of which Broome is a member. The team's "positive points system" is an example of a farming system that could be the basis of an eco label for California winegrape growers. The proceedings are available at no charge from SAREP, University of California, One Shields Ave., Davis, CA 95616-8716 and on the SAREP Web site, at . Media contacts: Jenny Broome, UC SAREP, (530) 754-8547, jcbroome@ucdavis.edu; Lyra Halprin, UC SAREP, 752-8664, lhalprin@ucdavis.edu.