The future of public business schools in the United States will depend on their generating income in order to become more financially self-sufficient, according to Bob Smiley, dean of the UC Davis Graduate School of Management. "With state support for education decreasing, many business schools are setting forth plans for funding alternatives to full support by state general funds," says Smiley. At UC Davis, the management school has received a cutback in financial resources provided by the state. To achieve fiscal stability the professional school will find funding in three areas: 1) increased fund-raising; 2) differential fees for professional-school students; and 3) the introduction of the Working Professional M.B.A. program as an alternative program for earning a Master of Business Administration degree. Smiley is particularly proud of the school's creation of the Working Professional program, which will become the primary means for generating income. The school plans on generating 20 percent of its income through this program. Smiley believes that UC Davis was the first management school in California to conduct market research to find out what regional business managers wanted in an M.B.A. program for professionals.