Frustrated by not finding snowboarding clothes that fit, UC Davis student Kristin Roach decided to design her own. Little did she realize that she would use the techniques she learned in an agricultural economics marketing class to start her own women's apparel company, specializing in parkas and bibs. "Most of the snow clothes designed are with men in mind and as a result women have poor-fitting clothes for serious snowboarding," says Roach. The idea for the business began when she did an economic analysis of the potential market for functional clothing for women athletes who specialize in winter sports. The UC Davis agricultural economics course, for non-economic majors, spurred the idea into reality. The company, called Kurvz Extremewear, employs seven other UC Davis students who have sold more than $175,000 in clothing in less than a year. Roach anticipates that the second year will reap close to a half million dollars, based on sales projections. The 20-year-old design major says that 29 percent of all snowboarders are women. In her first year, Roach spent up to 90 hours a week testing and designing material and studying body dynamics, before settling on her clothing line.