"How to Increase Vegetable Consumption" or "How to Stretch the Food Dollar" -- these may not be the latest mass-market video releases, but they have an important and effective message for low-income moms and children, say UC nutrition experts. In experiments in which such videos in the UC-produced "For Goodness Sake" series were shown to participants in the federal Women, Infant and Children's program, Amy Block Joy, a UC Davis-based nutrition specialist, and Mary Lavender-Fujii, a UC home economist, found the instruction increased nutrition knowledge and influenced food-related behavior. For instance, the videos, which Joy helped create, prompted increased consumption of broccoli and rice. Though the researchers stress the results are preliminary, they note that their nine, 6- to 8-minute videos are inexpensive and visually stimulating and allow nutrition education to be widely distributed.